CURRENT STUDY 02

Design the Best Family Park.

Describe your vision first, then build your preferred park by selecting the experience, programming, services and price that fit your family.

U.S. parents and guardians10–12 minutesPark-design study

Research consent

Participation is voluntary. Responses will be analyzed to improve family entertainment concepts. Do not provide identifying information.

I am at least 18 years old, understand the information above and voluntarily agree to participate.

Eligibility

Do you currently live in the United States? *

YesNo

Are you a parent or legal guardian of a child age 3–14? *

YesNo

Your vision of the best park

Please answer before seeing our design options.

Imagine you could create the best possible family entertainment park. What would it include, and what would make your family want to return?

Build your ideal park

Choose one option in each category. There are no right answers.

Main experience *

Mostly active entertainmentPlay plus exploration and learningPlay plus creative makingBalanced play, exploration and creation

Changing experiences *

Mostly fixed attractionsSeasonal changesNew monthly missions and programs

Personalization *

Same experience for everyonePersonal recommendationsSaved projects, profiles and progression

Parent experience *

Basic seatingComfortable café loungeCafé, lounge and work areaSpaces to relax, work or participate

Child outcome *

Fun and memoriesNew knowledge and skillsProjects and visible achievements

Admission *

$24 per child$29 per child$39 per child$49 per child

Important trade-offs

Choose the option your family would prefer in each different situation.

At the same admission price, which improvement would you choose? *

More attractionsMore frequently changing programsA substantially better parent area

Which would your family prefer? *

A basic park 10 minutes awayA more unique park 35 minutes away

What would you add or change in the park you designed?

About your family

FEC visits during the past 12 months *

Age of your youngest child between 3 and 14 *

U.S. Census region *Northeast: CT, ME, MA, NH, RI, VT, NJ, NY, PA. Midwest: IL, IN, MI, OH, WI, IA, KS, MN, MO, NE, ND, SD. South: DE, FL, GA, MD, NC, SC, VA, DC, WV, AL, KY, MS, TN, AR, LA, OK, TX. West: AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY.

Thank you.

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